Strolling down the streets of the city center, you may have seen tiny windows, located on the ground floor of the facades of some ancient palaces. These small holes are easily recognized: they have the shape of a small arch, decorated by a dropped frame and closed by a wooden shutter. They are called “Buchette” and are dedicated to the commerce of wine, a very important product of the city’s culture and economy. Their origin dates back to the end of 16th century, when the trade in textiles, fundamental for the Florentine economy, encountered the competition of the northern countries. The nobles, the bankers and the Florentine merchants decided to expand their business, investing their capitals in cultivating grapes and particularly producing wine. The small “buchette” were an early application of the method “from producer to consumer”, without mediators, such as taverns. The little holes were placed on the ground floor, close to the wine cellars of the palaces’, to allow a quick and easy sale. You can see them in Strozzi Square, in Proconsolo street, near “Badia Fiorentina” church, in Dante street, in Belle Donne Street, in Borgo Pinti and near S. Pierino arch.